After building many B2B SaaS Marketing Teams, we found that ~80% of marketing needs were similar in the first few years. The B2B SaaS Marketing Programs presented here combine all the best practices and costly lessons learned.

Our Chief Outsiders B2B SaaS Marketing playbook is based on:

  • 60+ Marketing Teams "launched" (and counting)
  • $8 Billion+ in ARR Growth
  • 35+ New Product Introductions
  • 40+ Exits

Meet our SaaS chief marketing officers

 
  Paul Sparrow   6x SaaS CMO/CRO  3 SaaS Product Launches  4 Market/Product Pivots  12 M&A, 2 Funding Rounds

Paul Sparrow

6x SaaS CMO/CRO

3 SaaS Product Launches

4 Market/Product Pivots

12 M&A, 2 Funding Rounds

  Janet Roberts   2 x SaaS CMO   2 Exits and 8 Acquisitions  3 x new Brands and Websites

Janet Roberts

2 x SaaS CMO

2 Exits and 8 Acquisitions

3 x new Brands and Websites

  Adrian van Haaften   16 x SaaS CMO/CEO  6 SaaS Product Launches  6 Product & Market pivots  5 Exits, raised $255M Led $100M ARR P&L

Adrian van Haaften

16 x SaaS CMO/CEO

6 SaaS Product Launches

6 Product & Market pivots

5 Exits, raised $255M Led $100M ARR P&L

  Stijn Hendrikse   10 x SaaS CMO/CEO  8 SaaS Product Launches  5 new Brands & 3 pivots  11 Exits & Funding Rounds

Stijn Hendrikse

10 x SaaS CMO/CEO

8 SaaS Product Launches

5 new Brands & 3 pivots

11 Exits & Funding Rounds

 
  Pam Cabalka   7 x SaaS CMO/CEO  5 x Revenue @ Prometric

Pam Cabalka

7 x SaaS CMO/CEO

5 x Revenue @ Prometric

  Rob Talbot   6 Saas VP/CMO  5 ecommerce  4 market pivots

Rob Talbot

6 Saas VP/CMO

5 ecommerce

4 market pivots

  Sharon Spooler   4 x SaaS CMO  3x ARR Growth  93% CAC Reduction  $0 to $3M in 1 Year 

Sharon Spooler

4 x SaaS CMO

3x ARR Growth

93% CAC Reduction

$0 to $3M in 1 Year 

  Jay Dunn   6 x SaaS eCommerce CMO  6 x Double Digit eCommerce Growth within one year

Jay Dunn

6 x SaaS eCommerce CMO

6 x Double Digit eCommerce Growth within one year

 
  Mauricio Barberi   11x SaaS CMO/CRO   8 SaaS Product Launches  5 new brands & 5 successful exits  $5MM-$150MM ARR

Mauricio Barberi

11x SaaS CMO/CRO 

8 SaaS Product
Launches

5 new brands & 5 successful exits

$5MM-$150MM ARR

  Mark Coronna   4x SaaS CMO/Chief Product  2x eCommerce VP @F200  SaaS Business from $0 to $5B

Mark Coronna

4x SaaS CMO/Chief Product

2x eCommerce VP @F200

SaaS Business from $0 to $5B

  Jeff Frank   4 x SaaS VP/CMO  4 SaaS Product Launches  2 market/product pivots  10 x M&A, including global companies

Jeff Frank

4 x SaaS VP/CMO

4 SaaS Product Launches

2 market/product pivots

10 x M&A, including global companies

  Janet Brey   4x SaaS VP/CMO  5 SaaS Product Launches  2 Market/Product Pivots  2 M&A/Brand Development

Janet Brey

4x SaaS VP/CMO

5 SaaS Product Launches

2 Market/Product Pivots

2 M&A/Brand Development

 
  Tom Keefer   3 Saas CMO  1 Exit  2 eComm  Silicon Beach Based

Tom Keefer

3 Saas CMO

1 Exit

2 eComm

Silicon Beach Based

  Chris Wallner   1 x SaaS CMO  3 x Chief Product  19 x Product/Market Pivots  Chief Virtual Channels

Chris Wallner

1 x SaaS CMO

3 x Chief Product

19 x Product/Market Pivots

Chief Virtual Channels

Yvonne Brown

4 x SaaS CMO

4 x SaaS Launches

4 x SaaS New Brands & Pivots

2 x M&A

  Jeff Loeb   6 x SaaS CMO/VP  15 SaaS Product Launches  $0 to $350M Revenue  4 x M&A

Jeff Loeb

6 x SaaS CMO/VP

15 SaaS Product Launches

$0 to $350M Revenue

4 x M&A

 
  Ed Valdez   10 SaaS CMO/CXO  6 Intl. Launches   3 M&As, 1 IPO; Over $150M raised  2 Shark Tank fundings

Ed Valdez

10 SaaS CMO/CXO

6 Intl. Launches 

3 M&As, 1 IPO; Over $150M raised

2 Shark Tank fundings

  Atul Minocha   5x SaaS CMO  2x SaaS Product Launches/Pricing  15X Funding pitches/Funding evaluations

Atul Minocha

5x SaaS CMO

2x SaaS Product Launches/Pricing

15X Funding pitches/Funding evaluations

  John Lenzen   3x SaaS CMO/VP  4x SaaS product launches  1 new SaaS brand launch  4x M&A’s

John Lenzen

3x SaaS CMO/VP

4x SaaS product launches

1 new SaaS brand launch

4x M&A’s

 
 

Your SaaS CMO uses a Playbook based on many SaaS Marketing teams we stood up.

 

for Example: