The COACH Plan

For SaaS companies that are not ready for the START Plan, the COACH Plan provides access to the same best practices and expertise. Even if you don't have time or money yet, you're making marketing decisions around positioning, pricing, and building your first website.

Your coach can help you make the most out of those early and important choices.


Who’s it for?

  • CEOs who are doing the CMO job on the side
  • CEOs who want a foundation in marketing before hiring a marketing team


What’s it for?

  • An experienced CMO who has your back when you make big decisions
  • Learning marketing best practices and getting to minimum viable product (MVP)
  • Using seed investment wisely or for help in raising Series A money


If you can’t afford to hire a marketing team yet, we can help. Our COACH Program provides access to the same best practices and expertise employed by top B2B SaaS companies. Until you’re ready to staff up, you do the work yourself at your pace, as your budget and team resources allow.

You can also take advantage of the COACH offering after you have your marketing leader in place. Doing so allows you to continue professional development or help “challenge’ the status quo and drive continued growth.

Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.
— Mark Glikson - CEO & Founder, Gumbuya Inc.