The COACH Plan

For SaaS companies that are not ready for the START Plan, the COACH Plan provides access to the same best practices and expertise. Even if you don't have time or money yet, you're making marketing decisions around positioning, pricing, and building your first website.

Your coach can help you make the most out of those early and important choices.


Who’s it for?

  • CEOs who are doing the CMO job on the side

  • CEOs who want a foundation in marketing before hiring a marketing team

  • CMOs who are new to the Job, SaaS or B2B, and want to speed up their ramp

What’s it for?

  • An experienced CMO who has your back when you make big decisions

  • Learning marketing best practices and getting to minimum viable product (MVP)

  • Using seed investment wisely or for help in raising Series A money


What You Get

  • Weekly meetings with their CMO Coach executive mentor to discuss key initiatives, challenges, organizational issues, communications opportunities, relationship situations.

  • Ad-hoc access to your CMO Coach as things pop up during the week

  • Access to other CMOs in Chief Outsiders to build their perspective and network

Why It Works

Combining the inside day-to-day responsibilities of your marketing leader who responsible for leading the marketing charge and delivering results, with a seasoned marketing executive who’s “been there, done that” for decades, is the perfect formula for professional growth and as a result, business impact.

The Right CMO

Every situation and person is diff erent. Chief Outsiders will pair your marketing lead with a CMO who has the experience that matches their marketing development needs.

How You Meet

The rhythm of a weekly one-hour meeting creates a tight professional focus. The use of SKYPE/ZOOM or other similar video meeting technology allows your marketing lead to meet with the properly matched CMO from anywhere in the country.

When You Meet

Meeting weekly ensures a solid rhythm for discussing top priorities and related issues. In addition, quarterly check-ins with the CEO or supervisor keeps everyone on the same page and allows the company to track progress in professional development.


The monthly retainer for our Coaching program starts at $4,000/Month for a pure coaching package, including the sharing of all SaaS B2B Best Practices. In this case you do the work. If your Coach needs to take ownership of a specific project, and deliver results (do part of the work), we offer an Advisory Coach package, at $6,000/Month.


If you can’t afford to hire a marketing team yet, we can help. Our COACH Program provides access to the same best practices and expertise employed by top B2B SaaS companies. Until you’re ready to staff up, you do the work yourself at your pace, as your budget and team resources allow.

You can also take advantage of the COACH offering after you have your marketing leader in place. Doing so allows you to continue professional development or help “challenge’ the status quo and drive continued growth.

Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.
— Mark Glikson - CEO & Founder, Gumbuya Inc.