Prices for SaaS CRM Solutions are all over the place. I'm not attempting to compare these solutions by quality or fit, since everyone's needs are different. The price vs. popularity is an interesting view, and seeing how the prices stack up vs. other SaaS Software categories is interesting as well. The form below provides access to a PDF version.
Here is a sample marketing survey with 20 Questions to optimize our positioning, value proposition, messaging, offers and campaigns. Your team’s answers to these questions will help drive company strategy and marketing messaging. Download it here.
Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.
You can find multiple articles on this blog about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and services.
In this video, you’ll find an integrated overview of six key elements of every SaaS Pricing Strategy.
Before you buy more clicks, develop more content or send out more emails, make sure your funnel is flowing without leaks. The key first steps to improve demand generation are all about funnel quality. Walk your way back with the end in mind, and find the areas where your funnel is leaking or clogged, before you poor in more fuel.
Olin and Sanjit, his co-founder, were incredible in turning their company from "just another" AI list provider to an end-to-end solution that really solves the challenges of a modern Chief Marketing Officer.
Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.
The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.
Project Natick seeks to understand the benefits and difficulties in deploying subsea datacenters worldwide. Check out some “cool” details and videos. Not marketing related. Just interesting.
Get more partners to be actively selling your service, increase the average number of deals a partner sells and maximize average deal sizes from your channel. Here’s how.
Here are 5 ways to instantly drive your ARR up. Check it out.