Marketing Strategy

4 Step Company Branding Exercise with Free Template

Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.

3 SaaS KPIs critical to grow ARR exponentially

Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.

The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.