Are you a daisy or an orchid? Both are great. But you can’t be both. Check out these 4 different strategy approaches for your SaaS company. Marketing will be very different for each of these 4. The difference from a branding, positioning, messaging, pricing and campaign perspective is vast.
While the tenure of the average CMO keeps falling, pay keeps going up. It’s difficult for smaller SaaS Companies to hire a CMO with the right level of experience and strategy chops without taking a big risk. Figuring out what the cost should be is an important first step.
Here is a sample marketing survey with 20 Questions to optimize our positioning, value proposition, messaging, offers and campaigns. Your team’s answers to these questions will help drive company strategy and marketing messaging. Download it here.
Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.
Olin and Sanjit, his co-founder, were incredible in turning their company from "just another" AI list provider to an end-to-end solution that really solves the challenges of a modern Chief Marketing Officer.
Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.
The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.
Here are 5 ways to instantly drive your ARR up. Check it out.
Consider mapping your Marketing Segmentation to the Technology Adoption Curve. To reach Innovators, Early Adopters, the Early Majority and Late Majority you should use the right type of market segmentation at the right time. Here’s how.
Check out this great instrument to map where your growth as a SaaS Company should come from. This is a great foundation for your marketing plan.
In this quick video with one of my colleagues, Ed Valdez, I walk through the template B2B Marketing plan for SaaS that I have come to depend on when building small, new marketing teams for B2B SaaS Companies. We have a SaaS Sales Playbook like this as well. Just subscribe.