Demand Generation

First step to improve conversion rates? Go faster and keep at it.

One thing that has always been proven a mathematical truth: Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition. When leads don’t get followed up within one hour, but within a day, conversion rates drop dramatically. If it takes more days, conversion rates can go to very low numbers.

How to improve the quality of your LinkedIn Network

Most of us have been guilty of accepting connection requests from people that you don’t know and who may not be the best fit for what you have to offer. I’ve surely done this, and I’ve also send out connection requests to other people who I thought might benefit from my services. Here’s an approach to do some spring cleaning of your connections.