SaaS Strategy

What a SaaS CMO can learn from IKEA Instructions

Unfortunately, there are many parallels with building your first marketing team at your SaaS Startup and following the instructions on an IKEA instruction guide. If you have to dismantle your project and start over, the impact on your trajectory can be devastating. What if you can get it right the first time?

4th industrial "Marketing" revolution

If you go to a hotel and you are a "Platinum++++" level member of their loyalty program, even the best chains usually don't remember what pillow you used the last time you stayed with them. While the phrase "1 to 1" Marketing was coined in the late eighties/early nineties with the evolution of direct mail and CRM systems, we have not yet delivered on that promise.