You cannot build your product in a vacuum, and need customers to drive engineering priorities. You cannot allow your early customers to treat your engineering team as their personal custom development team though. Read on.
If you’re not able to price based on value today, focus on understanding where, when and how your solution is creating value, and find out how much that value is. The sooner you can start basing your pricing on this, the better.
Unfortunately, there are many parallels with building your first marketing team at your SaaS Startup and following the instructions on an IKEA instruction guide. If you have to dismantle your project and start over, the impact on your trajectory can be devastating. What if you can get it right the first time?
You can find multiple articles on this blog about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and services.
In this video, you’ll find an integrated overview of six key elements of every SaaS Pricing Strategy.
Project Natick seeks to understand the benefits and difficulties in deploying subsea datacenters worldwide. Check out some “cool” details and videos. Not marketing related. Just interesting.
Get more partners to be actively selling your service, increase the average number of deals a partner sells and maximize average deal sizes from your channel. Here’s how.
If you go to a hotel and you are a "Platinum++++" level member of their loyalty program, even the best chains usually don't remember what pillow you used the last time you stayed with them. While the phrase "1 to 1" Marketing was coined in the late eighties/early nineties with the evolution of direct mail and CRM systems, we have not yet delivered on that promise.
Check out this great instrument to map where your growth as a SaaS Company should come from. This is a great foundation for your marketing plan.