To start a planning session to optimize pricing, drive ARPU expansion, or do product roadmap planning, this survey to run before the planning session will not only save time, but also limit “group think” effects.
If you need to complete a solid, simple messaging framework that is grounded in the right value proposition and audience focus, check out this template that has proven to strike a good balance between completeness and simplicity.
Here is a sample marketing survey with 20 Questions to optimize our positioning, value proposition, messaging, offers and campaigns. Your team’s answers to these questions will help drive company strategy and marketing messaging. Download it here.
Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.
Consider mapping your Marketing Segmentation to the Technology Adoption Curve. To reach Innovators, Early Adopters, the Early Majority and Late Majority you should use the right type of market segmentation at the right time. Here’s how.
Check out this great instrument to map where your growth as a SaaS Company should come from. This is a great foundation for your marketing plan.