SaaS CMO Planning

4 Step Company Branding Exercise with Free Template

Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.

4 lifecycle stages of the SaaS CMO Service

Based on 10 years experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this video, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.

What a SaaS CMO can learn from IKEA Instructions

Unfortunately, there are many parallels with building your first marketing team at your SaaS Startup and following the instructions on an IKEA instruction guide. If you have to dismantle your project and start over, the impact on your trajectory can be devastating. What if you can get it right the first time?

Search Engine Marketing is all about outrunning the other guy

The difference between making money with SEM/PPC campaigns, and throwing money into a bottomless pit is how you execute the final 10%. When you outsource this to you should especially mind full about this. When you invest in Pay-Per-Click Advertising, on Google (Adwords), Bing or Social media like Facebook, Twitter, and LinkedIn, it's not about doing everything right. It's about doing everything a bit better than your competition.