To start a planning session to optimize pricing, drive ARPU expansion, or do product roadmap planning, this survey to run before the planning session will not only save time, but also limit “group think” effects.
If you need to complete a solid, simple messaging framework that is grounded in the right value proposition and audience focus, check out this template that has proven to strike a good balance between completeness and simplicity.
Here is a sample marketing survey with 20 Questions to optimize our positioning, value proposition, messaging, offers and campaigns. Your team’s answers to these questions will help drive company strategy and marketing messaging. Download it here.
Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.
Based on 10 years experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this video, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.
If you do these 5 things, and create actually good content, Google will start rewarding you with high search rankings. And it does not have to take months. It just takes discipline.
Unfortunately, there are many parallels with building your first marketing team at your SaaS Startup and following the instructions on an IKEA instruction guide. If you have to dismantle your project and start over, the impact on your trajectory can be devastating. What if you can get it right the first time?
The difference between making money with SEM/PPC campaigns, and throwing money into a bottomless pit is how you execute the final 10%. When you outsource this to you should especially mind full about this. When you invest in Pay-Per-Click Advertising, on Google (Adwords), Bing or Social media like Facebook, Twitter, and LinkedIn, it's not about doing everything right. It's about doing everything a bit better than your competition.
Consider mapping your Marketing Segmentation to the Technology Adoption Curve. To reach Innovators, Early Adopters, the Early Majority and Late Majority you should use the right type of market segmentation at the right time. Here’s how.