SaaS CMO

5 key steps to improve demand generation

Before you buy more clicks, develop more content or send out more emails, make sure your funnel is flowing without leaks. The key first steps to improve demand generation are all about funnel quality. Walk your way back with the end in mind, and find the areas where your funnel is leaking or clogged, before you poor in more fuel.

3 SaaS KPIs critical to grow ARR exponentially

Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.

The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.