These are the “4 bases” of SaaS Marketing priorities in chronological order. While you can go through these very fast, and hit a home run, you cannot skip any of them.
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
Make every PPC dollar you spend count by letting it do three jobs instead of one. When you have resorted to paying for leads, clicks, ads or other ways to buy the first stage of your marketing funnel, you need to make sure to get the most out of it. Here are 3 things every click can give you.
Check out my article on the Chief Outsiders page re the tenure of CMOs in SaaS technology companies. It's an interesting datapoint when you need to decide between an Interim CMO or a Permanent Hire.
How do fast growing companies strike the balance between the short-term marketing tactics that have a very quick return – but are also less scalable, and inhibit exponential growth — and others that have a far longer return?
When to pick Freemium/Premium vs. Try/Buy as your conversion strategy?
What are the trade-offs?
Every marketing effort is a mini-campaign: a tweet, a blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6 elements.
While the tenure of the average CMO keeps falling, pay keeps going up. It’s difficult for smaller SaaS Companies to hire a CMO with the right level of experience and strategy chops without taking a big risk. Figuring out what the cost should be is an important first step.
Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer. Read more about trade offs between length of on boarding, experiencing value and converting to buy.
You can find multiple articles on this blog about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and services.
In this video, you’ll find an integrated overview of six key elements of every SaaS Pricing Strategy.