Building your own Content Marketing team to rely on is strategic for any Marketing function to scale. You need people who can turn customer interviews into case studies, write ad copy, emails, and thought leadership content. I've found it very valuable to create a "stable" of go-to freelancers to keep things fresh and to always have a few people to rely on when other writers are not available. Here are some ideas to build up your virtual content marketing team.
Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.
The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.
Get more partners to be actively selling your service, increase the average number of deals a partner sells and maximize average deal sizes from your channel. Here’s how.
This article describes the typical make up of a week of work for a SaaS Marketing VP or CMO who works in an Interim or Shared capacity.
As a B2B Marketer, you're still marketing to individuals. You are convincing someone to spend someone else's money. Here are the three layers of communication you need to appeal to the individual, equip them with tools to go talk to their boss, and handle all the internal blockers she could encounter during the buyers journey.