Based on 10 years experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this video, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.
Consider mapping your Marketing Segmentation to the Technology Adoption Curve. To reach Innovators, Early Adopters, the Early Majority and Late Majority you should use the right type of market segmentation at the right time. Here’s how.
In this quick video with one of my colleagues, Ed Valdez, I walk through the template B2B Marketing plan for SaaS that I have come to depend on when building small, new marketing teams for B2B SaaS Companies. We have a SaaS Sales Playbook like this as well. Just subscribe.