Check out my article on the Chief Outsiders page re the tenure of CMOs in SaaS technology companies. It's an interesting datapoint when you need to decide between an Interim CMO or a Permanent Hire.
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on for SEO. Here is how I usually find them.
Follow these 7 easy steps to research your competition and find new opportunities for growth or differentiation.
Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.
Get more partners to be actively selling your service, increase the average number of deals a partner sells and maximize average deal sizes from your channel. Here’s how.
This article describes the typical make up of a week of work for a SaaS Marketing VP or CMO who works in an Interim or Shared capacity.
As a B2B Marketer, you're still marketing to individuals. You are convincing someone to spend someone else's money. Here are the three layers of communication you need to appeal to the individual, equip them with tools to go talk to their boss, and handle all the internal blockers she could encounter during the buyers journey.