Interim CMO

4 Step Company Branding Exercise with Free Template

Use this Trello Board Template and supporting simple instructions to do an exercise with your team to establish your current Brand Identity, and more importantly, your Brand Aspirations. This is a fun and easy way to get your team aligned and articulate who you want to be, and what you want to stand for.

B2B or B2C - Who are you really selling to?

As a B2B Marketer, you're still marketing to individuals. You are convincing someone to spend someone else's money. Here are the three layers of communication you need to appeal to the individual, equip them with tools to go talk to their boss, and handle all the internal blockers she could encounter during the buyers journey.