CMO

3 SaaS KPIs critical to grow ARR exponentially

Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.

The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams. 

4th industrial "Marketing" revolution

If you go to a hotel and you are a "Platinum++++" level member of their loyalty program, even the best chains usually don't remember what pillow you used the last time you stayed with them. While the phrase "1 to 1" Marketing was coined in the late eighties/early nineties with the evolution of direct mail and CRM systems, we have not yet delivered on that promise.