While the tenure of the average CMO keeps falling, pay keeps going up. It’s difficult for smaller SaaS Companies to hire a CMO with the right level of experience and strategy chops without taking a big risk. Figuring out what the cost should be is an important first step.
Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.
The three SaaS KPIs Churn, ARPU, and CAC are relatively straightforward to optimize by themselves. Doing them in parallel is a struggle for most SaaS Marketing teams.