4 Phases of a B2B SaaS Marketing Plan

In working with tens of B2B SaaS companies the past years, I've found a pattern in how the B2B SaaS Marketing function evolves. There is a sequence of KPIs, investments and focus areas that is critical for success. In this video, I walk you through the various aspects of a B2B SaaS Marketing Plan that evolve as your SaaS Company matures.

B2B SaaS Marketing Plan explained

Stijn Hendrikse provides a quick overview of the four stages of growth that every B2B SaaS Company goes through as they build their SaaS Marketing function.