These are the “4 bases” of SaaS Marketing priorities in chronological order. While you can go through these very fast, and hit a home run, you cannot skip any of them.
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
Gaining clarity around company vision, while driving the execution of business and marketing initiatives with precision and accountability are key opportunities for CEOs and their executive teams.
The following “thought starters” from the team at Chief Outsiders can help as discussion topics for your staff meetings. Start by picking one that’s most relevant to your business situation and spend 30 minutes in open dialogue to turn your next Leadership meeting into a mini-offsite.
Here is an email you can send to candidates that you have selected based on their profile (resume, work portfolio and maybe a cover letter.
Now that you’re ready to schedule interviews, you may want to ask them to do a bit of homework that applies to your product/company.
When to pick Freemium/Premium vs. Try/Buy as your conversion strategy?
What are the trade-offs?
Every marketing effort is a mini-campaign: a tweet, a blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6 elements.
While the tenure of the average CMO keeps falling, pay keeps going up. It’s difficult for smaller SaaS Companies to hire a CMO with the right level of experience and strategy chops without taking a big risk. Figuring out what the cost should be is an important first step.
To start a planning session to optimize pricing, drive ARPU expansion, or do product roadmap planning, this survey to run before the planning session will not only save time, but also limit “group think” effects.
The title of this post was generated by a title generator. While nothing beats a thought-full approach to each email subject line, a page title or ad headline, there are good excuses to use a growth hack. If you’re short on time, or just want to get your team’s juices flowing, using these “Title Generators” can actually be helpful. Give it a try.
I believe a Marketing team that has found it’s Rhythm should not spend more then 10% of it’s time on measuring, learning, optimizing and planning. Once systems and reporting are in place and accurate, this should be doable. This is not an easy place to get to though. But it’s worth it.