These are the “4 bases” of SaaS Marketing priorities in chronological order. While you can go through these very fast, and hit a home run, you cannot skip any of them.
You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same ideas
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
When a small software company starts to get their story straight, the foundation is going to make all the different. Here’s my proven 6 step approach. You can do all these in a few days if you focus. And it will really have impact.
Gaining clarity around company vision, while driving the execution of business and marketing initiatives with precision and accountability are key opportunities for CEOs and their executive teams.
The following “thought starters” from the team at Chief Outsiders can help as discussion topics for your staff meetings. Start by picking one that’s most relevant to your business situation and spend 30 minutes in open dialogue to turn your next Leadership meeting into a mini-offsite.
Here is an email you can send to candidates that you have selected based on their profile (resume, work portfolio and maybe a cover letter.
Now that you’re ready to schedule interviews, you may want to ask them to do a bit of homework that applies to your product/company.
One thing that has always been proven a mathematical truth: Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition. When leads don’t get followed up within one hour, but within a day, conversion rates drop dramatically. If it takes more days, conversion rates can go to very low numbers.
Make every PPC dollar you spend count by letting it do three jobs instead of one. When you have resorted to paying for leads, clicks, ads or other ways to buy the first stage of your marketing funnel, you need to make sure to get the most out of it. Here are 3 things every click can give you.
Based on various research studies, there is a proven way to announce a price increase. The approach combines the increased value/capabilities your service has provided over time, with anchoring that value at a higher price point than the actual price increase.
Check out my article on the Chief Outsiders page re the tenure of CMOs in SaaS technology companies. It's an interesting datapoint when you need to decide between an Interim CMO or a Permanent Hire.