There are many ways to interpret the word Platform (Solutions Platform, Technology Platform, Industry Platform), and thus it’s hard to say if the word could help you or hurt you. It’s exactly this ambiguity though, that should have you think twice before you decide to aspire to be a platform.
Based on various research studies, there is a proven way to announce a price increase. The approach combines the increased value/capabilities your service has provided over time, with anchoring that value at a higher price point than the actual price increase.
When to pick Freemium/Premium vs. Try/Buy as your conversion strategy?
What are the trade-offs?
How can you quickly determine how to structure your freemium and premium offering? What to ask money for? And what to sell as an add-on? This easy matrix exercise can help.
Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer. Read more about trade offs between length of on boarding, experiencing value and converting to buy.
To start a planning session to optimize pricing, drive ARPU expansion, or do product roadmap planning, this survey to run before the planning session will not only save time, but also limit “group think” effects.
You cannot build your product in a vacuum, and need customers to drive engineering priorities. You cannot allow your early customers to treat your engineering team as their personal custom development team though. Read on.
If you’re not able to price based on value today, focus on understanding where, when and how your solution is creating value, and find out how much that value is. The sooner you can start basing your pricing on this, the better.
Follow these 7 easy steps to research your competition and find new opportunities for growth or differentiation.
The Marketing power of the effect of "ownership" and not wanting to give up something that we feel entitled to is very strong. It also applies to payments made to a SaaS Service. Once you are a paying subscriber, there is a tendency to want to use the product. If you don't, you can become an unhappy, frustrated client fast.