Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
One thing that has always been proven a mathematical truth: Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition. When leads don’t get followed up within one hour, but within a day, conversion rates drop dramatically. If it takes more days, conversion rates can go to very low numbers.
Make every PPC dollar you spend count by letting it do three jobs instead of one. When you have resorted to paying for leads, clicks, ads or other ways to buy the first stage of your marketing funnel, you need to make sure to get the most out of it. Here are 3 things every click can give you.
How do fast growing companies strike the balance between the short-term marketing tactics that have a very quick return – but are also less scalable, and inhibit exponential growth — and others that have a far longer return?
BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...
Every marketing effort is a mini-campaign: a tweet, a blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6 elements.
If you decide to send any cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow up. Out of every 20 cold emails you get, one can actually be very timely, relevant, thus effective. But you have to put the work in.
To hit the ground running as a SaaS VP of Marketing, or SaaS CMO, I’ve found these 23 questions a great way to get your sales leader to help you, and form a strong partnership. These questions will help you build a long term plan, and start delivering value right away.
Most of us have been guilty of accepting connection requests from people that you don’t know and who may not be the best fit for what you have to offer. I’ve surely done this, and I’ve also send out connection requests to other people who I thought might benefit from my services. Here’s an approach to do some spring cleaning of your connections.
The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low friction funnel.