When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to the next step. What can you offer of value? Here are some simple, yet proven ideas.
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. And improving Traction is more sustainable.
One thing that has always been proven a mathematical truth: Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition. When leads don’t get followed up within one hour, but within a day, conversion rates drop dramatically. If it takes more days, conversion rates can go to very low numbers.
Before targeting a vertical audience, a group of customers or prospects that have a need for the product and are pretty homogenous in other ways, that help you target them, you should consider building the following campaigns first.
Make every PPC dollar you spend count by letting it do three jobs instead of one. When you have resorted to paying for leads, clicks, ads or other ways to buy the first stage of your marketing funnel, you need to make sure to get the most out of it. Here are 3 things every click can give you.
How do fast growing companies strike the balance between the short-term marketing tactics that have a very quick return – but are also less scalable, and inhibit exponential growth — and others that have a far longer return?
BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...
Every marketing effort is a mini-campaign: a tweet, a blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6 elements.
If you decide to send any cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow up. Out of every 20 cold emails you get, one can actually be very timely, relevant, thus effective. But you have to put the work in.