Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less "wasteful". Convert. Learn. Amplify. Details in this post.
Every marketing effort is a mini-campaign: a tweet, a blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6 elements.
If you decide to send any cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow up. Out of every 20 cold emails you get, one can actually be very timely, relevant, thus effective. But you have to put the work in.
Most of us have been guilty of accepting connection requests from people that you don’t know and who may not be the best fit for what you have to offer. I’ve surely done this, and I’ve also send out connection requests to other people who I thought might benefit from my services. Here’s an approach to do some spring cleaning of your connections.
Prices for SaaS CRM Solutions are all over the place. I'm not attempting to compare these solutions by quality or fit, since everyone's needs are different. The price vs. popularity is an interesting view, and seeing how the prices stack up vs. other SaaS Software categories is interesting as well. The form below provides access to a PDF version.
Before you buy more clicks, develop more content or send out more emails, make sure your funnel is flowing without leaks. The key first steps to improve demand generation are all about funnel quality. Walk your way back with the end in mind, and find the areas where your funnel is leaking or clogged, before you poor in more fuel.
What are "good conversion rates" for the various stages of the funnel? Here is a starting point based on real data from the creation of multiple B2B SaaS Marketing Teams.
There are many things though that you can outsource where the quality does not have to suffer, or might even improve. You can outsource many day-to-day marketing tasks to a Virtual Assistant, or better, a human-powered by AI. Here are a few examples.