6 questions to accelerate the Customer Journey

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low friction funnel.



  • Disrupt - Why should I change?
  • Differentiate - Why should I listen to you?


  • Decide - Why do I need to do something now?
  • Protect - Why do I need to pay for this?


  • Renew - Why should I stay?
  • Expand - Why do I need to pay more?