Day in the life of a SaaS CMO

Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" CMO. 

The below overview is based on being 100% accountable for Marketing results of a SaaS B2B Company under $50M in Annual Recurring Revenue (ARR).

Weekly activities for a Fractional SaaS Marketing VP

  • Weekly Team meeting (including prep and follow up) - 3 hours
  • Reporting to the CEO (1-1, based on Core KPIs) - 1 hour
  • Updating and acting on Marketing Dashboard and Performance - 1 hour
  • 1-1s with the team members (planning, coaching, follow up) - 6 hours
  • Managing vendors, subcontractors, agencies - 3 hours
  • Individual work on strategy, competition, positioning, partnerships, hiring - 4 hours
  • Working as part of the company executive team (meetings, 1-1s, alignment) - 4 hours

The above can range from 10 to 40 hours per week based on the size, maturity, complexity and growth stage of a B2B SaaS company. The quality of the people on the marketing team will improve over time and help reduce the investment needed as the engagement progresses.

The different stages require a different approach. The above is a good overview though.