4 lifecycle stages of the SaaS CMO Service

B2B SaaS Companies go through some significant changes as they evolve from an Idea and MVP through Product-Market Fit to Scaling ARR and ultimately EBITDA and Profitability.

Based on 10 years experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this deep dive, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.

How to grow a SaaS Company? Stijn Hendrikse explains the 4 basic phases every SaaS Marketing VP or SaaS CMO needs to understand to be succesfull