In my constant journey to scale the marketing teams I work with, tools like AI and Automation, and the ability to delegate work, have been a great blessing.
The combination of specialized individuals that can take on focused tasks and projects, powered by the right process innovation tools works very well. For example, I love what the team at Invisible Technologies does to help with many of the below.
Here's my list of Marketing responsibilities that you should consider delegating.
Online competitive research. For example:
Research your competition using online audit tools (like Semrush)
Test the clarity of the value proposition (Who's it for? What's it for?)
Test the Navigation (how long does it take to find something?)
Get accurate competitive pricing information (your VA can ask on the chat, or email the research subjects
Finding job candidates - Your VA/Bot often produces better results then expensive retained search firms in producing a good pipeline fast. They can research rockstars in your industry and the best people at your competitor
High quality list building. Especially for Account Based Marketing (ABM)
Especially when combined with AI tools that can generate lookalike lists of leads
Imagine adding someone who not only finds the exact type of company you want to prospect, but adds all the current info from the website re their leadership team.
They can find the latest news, the latest product launch/event or promotion
Your bot can add info re partnerships or investors into your prospect.
How do your prospects communicate with their customers?
You can find out if they are hiring certain roles, or use specific technology.
Online mystery shopping. Test your companies (social /email/chat) response. Buying something. Try to get support
Create content based on daily questions that your sales team and support teams get. Let your VA scan your CRM and Knowledge-base for new article opportunities.
Influencer research - Doing this with a human in addition to software like Google trends, BuzzSumo and the like gets your accuracy to a new level. Let your Bot research the search results for the keywords you care about and find out who's leading the commenting sections and Quora discussions.
Scan for copyright infringement, copies or usage of your brand name, product name, company name (or the competition). This is again a combination of software like Google Alerts, and a bot who filters what's important to flag and act on.
Content and background research for long form articles
Updating many pages on a website
Driving up SEO search rankings through manual search result engagement
Schedule customer research/testimonial calls (find their info, invite, setup)
Curate daily news on a topic for a news letter (mentions, Google alerts)
Update daily dashboard from multiple sources (search volume, GA, CRM, CC)
Staff online chat and social for sales or website questions
Curate comments on blog and other online presence
Research 'non-stock' photography to support marketing
Create online reviews for your product or service. Not acting like a troll, but actually reviewing your products and give meaning-full feedback
Test your product/service/on-boarding
Submit product award applications
Research events/influencers by industry or product category
Manage marketing calendar
Monitor and engage in long tail social media (quota, Reddit etc)
Keep budget actuals up to date
Create vertical/SIC versions of landing pages
Disclosure: After using their services to scale my marketing, I also joined them and now lead Invisible Technologies marketing function.