Get your customized B2B SaaS Marketing Plan

Introduction to the SaaS CMO Playbook

Many SaaS CMO (SaaS Chief Marketing Officers) I meet ask me to share the various templates I use to build B2B SaaS Marketing Teams. The most popular item is my Trello Board B2B SaaS Marketing Plan.  They would like to benefit from the best practice materials without hiring an external CMO.

Building a new SaaS Marketing team is not easy. While I think 70%-80% of what most B2B SaaS Companies need (early) is the same, a template is just a tool and needs an experienced marketing leader to use it. Just providing our model(s) without proper education would be like handing someone a Firearm without training. So we have decided to allow you to buy the "secret sauce", as long as you also come take our training class.


A SAAS marketing plan with 100+ Best practices

To provide access to these best practices to a broader audience, we are introducing an offer to buy the template together with two consulting sessions. We will walk through the material together and customize it to your situation. We will talk about how to use it, and where to go for help and additional education. Most importantly, we will set the priorities for your team so by the end of the call you'll have your initial 30-60-90 day plan.


Unique Offer

As an introductory "pilot" I'm offering this for $250 (regular price $500). You will get access to the same toolset that I use for full-time CMO engagements that cost $15k-$30k per month. Also, I'll work 1-1 with you to get going and make the plan your own.


Your custom B2B SaaS Marketing plan

For $500 $250 you get:

  • A customized, personal version of the complete B2B SaaS Marketing plan.
  • 90 min dedicated consulting time with Stijn Hendrikse, delivered in two Video Calls:
    • Kick-off using the plan, and create your personal version of the plan, fine-tuned to where your marketing team is today, and where you want to take it. Branded by you of course.
    • Follow-up call after you have started to use the Plan. Answer questions and dive into the parts of creating/accelerating your marketing team that are most important to you.
  • Follow-up consulting through email, with ongoing questions.

This offer will be closed after a limited number of sign-ups to ensure the right quality level. So act fast!