Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated and communicated and updated as needed.
Here are a few examples. You can also use the Kalungi Brand Workshop template to help you get started.
Invent and Simplify
Are Right, A Lot
Learn and Be Curious
Hire and Develop the Best
Insist on the Highest Standards
Bias for Action
Have Backbone; Disagree and Commit
Focus on impact
Build social value
Focus on the user and all else will follow.
It’s best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don’t need to be at your desk to need an answer.
You can make money without doing evil.
There’s always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isn’t good enough.
Diversity and inclusion
Corporate social responsibility
Fanatical Support in all we do.
Results first, substance over flash.
Committed to Greatness
Full Disclosure and Transparency
Passion for our Work
Treat fellow Rackers like Friends and Family
Be your own customer
Design is not a luxury
Good work takes time
Optimize towards ideals
Grow our business in a way that makes us proud.
Recognize that passion and personality matter.
Communicate fearlessly to build trust.
Defend and respect the user’s voice.
Reach every person on the planet.
Innovate through experimentation.
Seek diverse perspectives.
Be rigorous. Get it right.
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined