Great Brand Value Examples

Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated and communicated and updated as needed.

Here are a few examples. You can also use the Kalungi Brand Workshop template to help you get started.

Adobe

  • Genuine

  • Exceptional

  • Innovative

  • Involved

Amazon

  • Customer Obsession

  • Ownership

  • Invent and Simplify

  • Are Right, A Lot

  • Learn and Be Curious

  • Hire and Develop the Best

  • Insist on the Highest Standards

  • Think Big

  • Bias for Action

  • Frugality

  • Earn Trust

  • Dive Deep

  • Have Backbone; Disagree and Commit

  • Deliver Results

Clario

  • Unbiased

  • Analytical

  • Strategic Partner

  • Action Oriented

  • Flexible

Facebook

  • Focus on impact

  • Move fast

  • Be bold

  • Be open

  • Build social value

Google

  • Focus on the user and all else will follow.

  • It’s best to do one thing really, really well.

  • Fast is better than slow.

  • Democracy on the web works.

  • You don’t need to be at your desk to need an answer.

  • You can make money without doing evil.

  • There’s always more information out there.

  • The need for information crosses all borders.

  • You can be serious without a suit.

  • Great just isn’t good enough.

Microsoft

  • Innovation

  • Diversity and inclusion

  • Corporate social responsibility

  • Philanthropy

  • Environment

  • Trustworthy Computing

Rackspace

  • Fanatical Support in all we do.

  • Results first, substance over flash.

  • Committed to Greatness

  • Full Disclosure and Transparency

  • Passion for our Work

  • Treat fellow Rackers like Friends and Family

Slack

  •   Empathy

  •   Courtesy

  •   Thriving

  •   Craftsmanship

  •   Playfulness

  •   Solidarity

SquareSpace

  • Be your own customer

  • Empower individuals

  • Design is not a luxury

  • Good work takes time

  • Optimize towards ideals

  • Simplify

SuperSalon

  • Modern

  • Visionary

  • Leader

  • Fast

  • Speed

  • Outstanding

Twitter

  • Grow our business in a way that makes us proud.

  • Recognize that passion and personality matter.

  • Communicate fearlessly to build trust.

  • Defend and respect the user’s voice.

  • Reach every person on the planet.

  • Innovate through experimentation.

  • Seek diverse perspectives.

  • Be rigorous. Get it right.

  • Simplify.

  • Ship it.

Yahoo!

  • Excellence

  • Innovation

  • Customer Fixation

  • Teamwork

  • Community

  • Fun

Zappos

  • Deliver WOW Through Service

  • Embrace and Drive Change

  • Create Fun and A Little Weirdness

  • Be Adventurous, Creative, and Open-Minded

  • Pursue Growth and Learning

  • Build Open and Honest Relationships With Communication

  • Build a Positive Team and Family Spirit

  • Do More With Less

  • Be Passionate and Determined

  • Be Humble