Here are a few questions that can get to the core of your SaaS CMO interview fast.
As a B2B Marketer, you're still marketing to individuals. You are convincing someone to spend someone else's money. Here are the three layers of communication you need to appeal to the individual, equip them with tools to go talk to their boss, and handle all the internal blockers she could encounter during the buyers journey.
You turn poetry into engagement. You keep asking the questions “What’s it for?” and “Who’s it for?” to make sure our communication is specific and meaningful. You’re an educator, a journalist, and a thinker. You get people to look up and notice us. You invite people to engage with our content and then take the next step in their journey. And you are so much more. Read on.
Turn your customer knowledge into a great Keyword Strategy. Don’t start by using a tool that is based on what Google wants you to focus on. Start with what you know about your customers. You should know best.
Here are eight boxes to check when planning a PR event for a SaaS Product. Make sure you check them all to have maximum impact.
Good "growth hacking" can really pay of in today’s SEO challenged world. Read about some easy tips and an easter egg hunt to get your content to rank higher.
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? Does the drinking water in the room match your personal preference? It usually does not. This is not a technology problem nor a people problem. It’s a synthetic problem. Read on to see what innovative company is working on finally solving this.
What's today's definition of Product Market Fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.
When I work with starting software companies the biggest "gap" in their marketing team is usually traditional product marketing. While you don't need this on your team starting day one, I think this should be at least part of your 3rd of 4th marketing hire's focus:
A great framework to build the messaging part of your framework that needs to resonate with the individual is the good old Maslow Pyramid of Needs. Try to think about ways your solution helps your audience have more job security, feel safer in what they do or learn something new and fulfill their potential. This is really powerful. Give it a try when you build your next email copy or messaging framework.